Where it all started
It’s not uncommon to walk into the showroom floor of The Piano Store and get the feeling you’re about to watch a spectacular movie as you hear beautiful, film score worthy, piano compositions is being played by pianist and store owner, Benjamin Nieves on one of the many gorgeous pianos!
Ben’s love of music and the piano began early in his childhood when he received his first ever keyboard for Christmas. Little did his family know this would be the trigger that would lead him on his personal quest to not only create beautiful music but launch a successful entrepreneur career in the piano dealership industry.
Evidence of Ben’s love for the piano was not just the amazing music he made when playing this fine instrument, but it was also his intrigue of the history of the piano, the manufacturing industry itself and the workmanship that went into building pianos. Hence his passion and insight led him to entrepreneurship and the desire to own his very own piano store where he could be surrounded by this beloved instrument and help others who also loved pianos and wanted to own one.
Hence, The Piano Store was born in 2009 and the first location was on Five Star Boulevard in Rocklin, CA. This family owned and operated, small business piano store, began to thrive and gain a reputation for the quality pianos, competitive pricing and the very heartfelt customer service Ben gave to his customers.
Further, he launched a non-profit that helps place donated pianos into the hands of organizations and individuals who could not otherwise afford it. Ben is also known for his genuine support and generosity through financial donations and providing pianos for many local community events.
In 2016, Ben purchased a building a few miles away from the original location and transformed it into a world-class showroom complete with a professional recording studio where artists and musicians receive full-service mastering and mixing engineering!
Fast-forward to 2018 and Ben has just released his personal, exclusive piano brand…the EZEKIEL. These amazing pianos come in Grand, Upright Acrylic Crystal, Semi-Acrylic Crystal, and other cabinet finishes. Some features include custom-controlled LED Lighting Systems, Pianodisc IQ AND QRS WiFi player systems, that also works with the popular sound activated Alexa.
Realizing his customers were nationwide, Ben has developed an online platform making it easier for customers to find “THE” piano perfect for them using his web platforms through social media and here, on his customer-focused website!
“Online and off…our customers receive the service and respect they deserve.”
WHAT OUR CUSTOMERS ARE SAYING
"I bought my piano from the Piano Store owned by Benjamin. He worked very hard to find our perfect piano. The piano was delivered to Redding in 2 days and it was everything we asked for!"
"If I could give this store 20 stars, it would fall short. Ben and his store has to be the best in the whole region. His customer service is beyond any. In addition, the selection of pianos available to view at the store far surpasses any around Sac."
"I recently bought a piano here for two reasons: The instrument itself is top shelf and that's the kind of product available here whether one is looking for an acoustic or electronic instrument. I have come to trust the honesty and fair dealing as well as product knowledge."
"Love The Piano Store! Not only is the quality of the pianos top notch, but Ben the owner, is very knowledgeable and his love for the piano just oozes out of him. It's very refreshing to see. He makes you feel like family, and any questions you may have, he is always ready with an answer."
"I recently purchased a new Kawai upright from Ben. I checked pianos both online and at piano stores in the Sacramento area. I was very impressed and pleased with Ben’s knowledge of pianos! The entire experience from the initial visit to the store until the delivery was a wonderful experience. I would highly recommend The Piano Store in Rocklin!"
"Super friendly. Wonderful selection of pianos, everything from electronic keyboards to stand ups to full sized grands. They also have an amazing recording studio! The owner is truly passionate about piano and sharing that love!"