Our Story

Where it all started

It’s not uncommon to walk into the showroom floor of The Piano Store and get the feeling you’re about to watch a spectacular movie as you hear beautiful, film score worthy, piano compositions is being played by pianist and store owner, Benjamin Nieves on one of the many gorgeous pianos!

Ben’s love of music and the piano began early in his childhood when he received his first ever keyboard for Christmas. Little did his family know this would be the trigger that would lead him on his personal quest to not only create beautiful music but launch a successful entrepreneur career in the piano dealership industry.

Evidence of Ben’s love for the piano was not just the amazing music he made when playing this fine instrument, but it was also his intrigue of the history of the piano, the manufacturing industry itself and the workmanship that went into building pianos. Hence his passion and insight led him to entrepreneurship and the desire to own his very own piano store where he could be surrounded by this beloved instrument and help others who also loved pianos and wanted to own one.

Hence, The Piano Store was born in 2009 and the first location was on Five Star Boulevard in Rocklin, CA.  This family owned and operated, small business piano store, began to thrive and gain a reputation for the quality pianos, competitive pricing and the very heartfelt customer service Ben gave to his customers.

Further, he launched a non-profit that helps place donated pianos into the hands of organizations and individuals who could not otherwise afford it. Ben is also known for his genuine support and generosity through financial donations and providing pianos for many local community events.

In 2016, Ben purchased a building a few miles away from the original location and transformed it into a world-class showroom complete with a professional recording studio where artists and musicians receive full-service mastering and mixing engineering!

Fast-forward to 2018 and Ben has just released his personal, exclusive piano brand…the EZEKIEL. These amazing pianos come in Grand, Upright Acrylic Crystal, Semi-Acrylic Crystal, and other cabinet finishes. Some features include custom-controlled LED Lighting Systems, Pianodisc IQ AND QRS WiFi player systems, that also works with the popular sound activated Alexa.

Realizing his customers were nationwide, Ben has developed an online platform making it easier for customers to find “THE” piano perfect for them using his web platforms through social media and here, on his customer-focused website!

“Online and off…our customers receive the service and respect they deserve.”